Almost all Pharma companies are investing in digital to create a competitive advantage, but it is always the human factor defining the work’s quality and ensuring success. So, investing in capability building of the employees in terms of why they are doing all those digital campaigns, creating those reports, or cleaning up the data; how all those activities are interconnected to each other, and part of a bigger picture is as essential as investing in the technology. Omnichannel Customer Engagement in Pharma is written especially for Pharma professionals to share the interconnected journey of Omnichannel customer engagement by using a framework that could help them connect the dots among their day-to-day activities and improve their efficiency by doing the right things. From junior to senior, local to global, a product manager, sales rep, marketing director, sales director, or medical lead can benefit from the information and experiences shared in this book; and implement the learnings in their daily activities.
