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Hooked: How to Build Habit-Forming Products (Engelska) Inbunden – Illustrerad, 4 November 2014

av Nir Eyal (Författare), Ryan Hoover (Redaktör)

1 730 betyg

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Revised and Updated, Featuring a New Case Study

How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

- Practical insights to create user habits that stick.
- Actionable steps for building products people love.

- Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

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Produktinformation

Utgivare : Portfolio; Illustrated utgåvan (4 November 2014)
Språk : Engelska
Inbunden : 256 sidor
ISBN-10 : 1591847788
ISBN-13 : 978-1591847786

Kundrecensioner:
1 730 betyg

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Recension

Voted one of the best business books of the year by Goodreads readers.

With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn't live without.
--Publisher's Weekly

"A must read for everyone who cares about driving customer engagement.
--Eric Ries, author of The Lean Startup

"The book everyone in Silicon Valley is talking about."
--Boris Veldhuijzen van Zanten, founder of The Next Web

"Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."
--Matt Mullenweg, Founder of Wordpress

"The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject."
--Rory Sutherland, Vice-Chairman, Ogilvy & Mather

You'll read this. Then you'll hope your competition isn't reading this. It's that good.
--Stephen P. Anderson, Author of Seductive Interaction Design

Nir's work is an essential crib sheet for any startup looking to understand user psychology."
--Dave McClure, Founder 500 Startups

When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.
--Andrew Chen, Technology Writer and Investor

"I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company."
--Dr. Stephen Wendel, author Designing for Behavior Change

Om författaren

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

To learn more or to get in touch with Nir, visit nirandfar.com

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5 stjärnor		77%
4 stjärnor		14%
3 stjärnor		6%
2 stjärnor		2%
1 stjärna		2%

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Myki

By Habit-forming Products, it means only Facebook/Twitter/Instagram kind of products

Granskad i Indien den 27 oktober 2018

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This book is aimed at a very narrow sliver of products and the title is way too broad (bait?) I realized this painfully after buying the book and starting reading the first few pages (unfortunately, no try before you buy on amazon for me!). When the back flap says everybody in silicon valley is talking about it - and reading the title it would appear this book applies to all products.

Mincing no words, this book is really about messing with your head (the new age fad of companies like facebook, twitter, instagram, pinterest, and amazon/google as well). The central idea is to play mind games and keep you addicted to services offered by these companies (free ofcourse) and basically raise/tend/ream you in this walled garden keeping you captive (without your acknowledged consent). I recall reading several moons ago how some of the people who were founders of companies of making products have now called time and fear what they have unleashed.

Classical marketing has used tools but they never breached the realm of manufacturing consent without your express approval. The ideas presented in print and TV were subtle. What products offered by the said companies are full on invasion of your privacy and your mind. The level to which these companies understand you (and what makes you tick!) is mind boggling.

My opinion said (which aligns with the central premise of the book), I am only first couple chapters through and will come update this review in due course.

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Bazzy Wazzy

A guide to how you are being manipulated

Granskad i Storbritannien den 2 maj 2017

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This book is largely aimed at entrepreneurs and tech people, for obvious reasons.

I however read it as a consumer, who is becoming very mindful of how much tech I consume. So rather than read it as a 'how to' guide, I read it as a 'what to look out for' guide to make sure I use the internet productively.

It didn't disappoint. It was full of data, yet managed to be a very easy read.

The author also spent enough time, for me, discussing the ethics of persuasion for me not to be too concerned that this book will be used for nefarious reasons (though I am sure bad people will be able to use it to create addictive tech).

Either way it's important for the wider world to know these things

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Mr. G. P. Deadman

A must-read for everyone who cares about driving customer engagement.

Granskad i Storbritannien den 21 januari 2021

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In this book Nir Eyal provides a simple yet powerful model to help your customers form habits that connect their problems with your solutions.

The Hooked model focuses on:
An initial 'trigger'
Which drives an 'action'
Where you get a 'variable reward'
Which causes an 'investment' due to reciprocation

Nir provides some fascinating insights into how companies have successfully adopted this model eg. Facebook, Twitter, Spotify, Tinder and case studies from The Bible App and Fitbod, where Nir tells his story of the personal benefits he got from Fitbod.

Social media companies and video game makers know these tactics already, but Nir wrote this book so everyone can build products that help people do what they really want, but for the lack of good product design, don't.

A must-read for everyone who cares about driving customer engagement.

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StandiMC

Habit Creation Bible

Granskad i Storbritannien den 30 september 2016

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Hooked is based around the four step process that causes products, apps to become habit forming. The battle most tech companies now face is the battle for consumer’s attention. The vast majority of the population now carry round with them a device that triggers their attention, businesses and services can get them thinking or acting in desired ways around the clock.

Billion pound valuations have been drummed up for companies such as Whatsapp, Snapchat and Instagram without taking a penny, because these apps were to become so heavily engrained into peoples lives. Attention comes first, monetisation second. These wild valuations come from the ability these apps have to make consumers use them everyday, all the time, with minimal conscious prompting. The book helps to establish the process apps go through to get to this habit forming status, following a ‘trigger’, ‘action’, ‘reward’, ‘investment’. It takes all four to create a habit forming product and have a longevity to success.

The book describes the reward elements that drive our actions. The needs of the self, the tribe, and the hunt. It puts many everyday things into perspective and gave me a greater understanding us to why we act as we do. I found this aspect particularly eye opening.

Overall I found this book extremely useful, and look forward to referencing it in the future. Highly recommend.

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Dot

Hooked from the start!

Granskad i Storbritannien den 7 augusti 2017

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DO NOT READ THIS BOOK... unless you want to know exactly how companies guide today's designers (aka growth hackers) to 'manipulate' their end users in the fight over web traffic, time spent on page and app addiction.
This book is written in simple terms and supported with relevant examples as well as historical research to take many points home.
Nir does an amazing job in sharing all the insights he has gathered in the past 2.5 years and turns it into a fascinating read (first book I finished in under 24 hours).

MOSTLY RECOMMENDED!
p.s. this could be a great gift to all those young teens wanting to be UX designers or are addicted gamers :)

Enjoy

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Hooked: How to Build Habit-Forming Products (Engelska) Inbunden – Illustrerad, 4 November 2014

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