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Hooked: How to Build Habit-Forming Products (Engelska) Inbunden – Illustrerad, 4 November 2014

4,6 av 5 stjärnor 1 730 betyg

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Produktinformation

  • Utgivare : Portfolio; Illustrated utgåvan (4 November 2014)
  • Språk : Engelska
  • Inbunden : 256 sidor
  • ISBN-10 : 1591847788
  • ISBN-13 : 978-1591847786
  • Kundrecensioner:
    4,6 av 5 stjärnor 1 730 betyg

Produktbeskrivning

Recension

Voted one of the best business books of the year by Goodreads readers.

With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn't live without.
--Publisher's Weekly

"A must read for everyone who cares about driving customer engagement.
--Eric Ries, author of The Lean Startup

"The book everyone in Silicon Valley is talking about."
--Boris Veldhuijzen van Zanten, founder of The Next Web

"Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."
--Matt Mullenweg, Founder of Wordpress

"The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject."
--Rory Sutherland, Vice-Chairman, Ogilvy & Mather

You'll read this. Then you'll hope your competition isn't reading this. It's that good.
--Stephen P. Anderson, Author of Seductive Interaction Design

Nir's work is an essential crib sheet for any startup looking to understand user psychology."
--Dave McClure, Founder 500 Startups

When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.
--Andrew Chen, Technology Writer and Investor

"I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company."
--Dr. Stephen Wendel, author Designing for Behavior Change

Om författaren

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


To learn more or to get in touch with Nir, visit nirandfar.com

Kundrecensioner

4,6 av 5 stjärnor
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In this book Nir Eyal provides a simple yet powerful model to help your customers form habits that connect their problems with your solutions.

The Hooked model focuses on:
An initial 'trigger'
Which drives an 'action'
Where you get a 'variable reward'
Which causes an 'investment' due to reciprocation

Nir provides some fascinating insights into how companies have successfully adopted this model eg. Facebook, Twitter, Spotify, Tinder and case studies from The Bible App and Fitbod, where Nir tells his story of the personal benefits he got from Fitbod.

Social media companies and video game makers know these tactics already, but Nir wrote this book so everyone can build products that help people do what they really want, but for the lack of good product design, don't.

A must-read for everyone who cares about driving customer engagement.
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