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Digital Marketing Strategy: An Integrated Approach to Online Marketing Pocketbok – 28 April 2019

4,4 av 5 stjärnor 287 betyg

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  • Digital Marketing
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Recension

A strong resource that covers all of the key digital marketing disciplines and how to build them into a winning strategy. Essential reading for beginner and expert alike.-- "Matt Owen, Director, Oban International"

A thorough and highly readable summary of everything marketers and business leaders need to know as they navigate our complex digital world. Kingsnorth pulls off the difficult task of balancing theoretical summary with both actionable steps and clarity in a vital book for marketers.-- "Jon Mowat, Managing Director, Hurricane Media"

A well-structured and insightful guide to building an effective and practical digital strategy.-- "Daniel Rowles, CEO, Target Internet"

An excellent all-in-one text for today's digital entrepreneur.-- "Jonathan Gabay, keynote speaker, lecturer, brand psychologist"

The first edition of Simon Kingsnorth's Digital Marketing Strategy was a great resource for digital marketing students, and the update in terms of content, structure and case examples makes the second edition an essential read and key companion as they start their marketing careers.-- "Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol"

Om författaren

Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.

Produktinformation

  • Utgivare ‏ : ‎ Kogan Page Ltd; 2nd ed. utgåvan (28 April 2019)
  • Språk ‏ : ‎ Engelska
  • Pocketbok ‏ : ‎ 384 sidor
  • ISBN-10 ‏ : ‎ 0749484225
  • ISBN-13 ‏ : ‎ 978-0749484224
  • Kundrecensioner:
    4,4 av 5 stjärnor 287 betyg

Kundrecensioner

4,4 av 5 stjärnor
4,4 av 5
287 övergripande betyg
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Populäraste recensionerna från andra länder

Reviewer19
4,0 av 5 stjärnor Insightful, thought provoking book
Granskad i Storbritannien den 30 maj 2020
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Kundbild
4,0 av 5 stjärnor Insightful, thought provoking book
Granskad i Storbritannien den 30 maj 2020
I purchased this from the recommending reading list for CIM L4 Digital Marketing. This is a really good book to read for those with experience with digital marketing, or for those who like me don't have a great deal of experience but need to learn more. I would say that perhaps it is a step up for my limited experience, and some of the detail it goes into is very complex. I had to google a lot of things, and there are still one or two small aspects of digital marketing; that are mentioned in the book, that I am still unsure of.

However I believe a good book should encourage you to research and there are some great youtube videos out there. Overall this book was very interesting, and I learn a lot more than I needed to for the course, but I am very pleased about that. It made me think of ways I can use what I have learnt with my own campaigns both digital and offline. It is also a very interesting book and I found myself flying through chapters which are mostly well structured, with real life examples and a very useful section at the end of each chapter with further reading.

I would definitely recommend this!
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10 människor tyckte detta var till hjälp
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TomG
5,0 av 5 stjärnor An excellent resource for all Marketers
Granskad i Storbritannien den 7 april 2019
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6 människor tyckte detta var till hjälp
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Shu Tzu Chang
5,0 av 5 stjärnor Good service
Granskad i Storbritannien den 28 februari 2021
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GADAS
5,0 av 5 stjärnor Great info
Granskad i Storbritannien den 6 januari 2020
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Paawann
5,0 av 5 stjärnor Digital marketing
Granskad i Storbritannien den 10 juni 2021
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